During my internship at Visit Orlando, I had the incredible opportunity to work with the social media team in executing a dynamic content calendar across multiple platforms. My role involved creating and curating engaging posts using both Visit Orlando's original content and user-generated content (UGC), while securing usage rights, to promote Orlando as a top global travel destination authentically.

Additionally, I searched for meaningful social media trends and came up with ways to adapt these trends for our social media strategies, ensuring our content remained fresh, relevant, and aligned with Visit Orlando's brand image. Lastly, I ensured that our content remained valuable to our audience and partners by maintaining a balance between engaging storytelling and strategic brand messaging.

Events Content and Flyers